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a hundred people may read your article but only 10 will click through to your site, but those 10 are highly targeted visitors who no doubt, will be more interested in your content. I find these are the types of visitors that convert well into a sale or sign-up.Being a professional marketer, knowledge is money. I find the more knowledge I have, the more money I make. Bit simple, but the more you know about how your content performs, how your content converts ... the easier all your marketing becomes. For me, knowledge has always been the most important marketing tool.